I’m sort of a logo geek. I love seeing the little tweaks that designers make to keep a product’s image current.
This caught my eye recently. It looks like the Pepsi logo is getting an upgrade.
will become this…
Apparently the new logo is supposed to be a smiling version of the old logo. PepsiMax will have a bigger smile, and, appropriately, Diet Pepsi won’t look quite as happy. (AdGabber includes a cloying Corporate-ish video of the variations)
I love the clean can design, but the squished logo seems a little awkward. It seems that Pepsi’s old Yin and Yang style logo would have served the package better.
Eh, maybe it will grow on me.